When Apple launched the App Store in 2008, everything changed. The world went mobile and accordingly, instantly craved mobile-first products. I left Shield to start Mingling Media – a mobile app development shop with a good friend of mine. We started building bespoke apps for clients and soon found ourselves putting our focus into our internal alpha projects, including Atlas (a mobile calendar app that allowed users to schedule a simple meeting time). Atlas led to Klutch where we fine tuned the product into a social messaging platform.